Howdy! Welcome to one of the Ben Versus Web knockout marketing strategies and the Ask Ben session, so a frequent question I get from my clients is—what’s the point of social media? Isn't it just for the drunk kids of Facebook and YouTube like doing what—in their drunk parties? My answer is yes and my answer is no!

People use social media to get that friend referral, that feedback, that review, that engagement about a device your product, your services before they actually engage you. They're wanting to see social proof that your product does what it should do! You are the person to deal with and it allows people to be assured that you're the right person to be dealing with.

Social media, which is what you're using right now allows me to be engaged with you 24 hours a day, can you tell me that there’s no point in using social media if you are able to engage with possible clients, current clients, future clients 24 hours a day, seven days a week and have them build a relationship with you.

So social media is all about engaging clients, potential clients, friends and future business. Social media is about building your profile, your space online and claiming your niche.

So I've just given you some wonderful tips and information about how you can use social media in your business and what I've got is I've got a series of 20 more videos and useful information that you can put into action right now. All you’ve got to do is put your name and email address and if you really want, your cell phone number on the fields beside this video, right over there and what will happen is you'll get access to these videos right now! And that you'll be able to understand and implement some wonderful strategies into your business.

So what you’ve got to do is go to www.benvsweb.com/free and what you’ll see is that website is coming up on this video right now and I look forward to seeing you there very, very soon. Have a wonderful day!

So a question I get all the time is also I don’t like research, I don’t like the analytics part. How am I even going to find the right audience online? Well, at the end of the day, that’s the job of your marketing company.

If they really understand who you are and your product, they would generate the keyword research. Like for example, one of the first things we do is do a market assessment. See who is marketing online, how are they marketing online, see the size of the audience, get an indication of how many people will come to your website everyday, get an indication of how many of them are buying, what they're buying, what they're spending—that type of research because that determines how you're going to market online.

So the short answer is—if you don’t like it, you don’t have to do it, however, it’s very, very important to understand your analytics and your numbers and the essence of being able to ensure you're in the right market. You can have plenty of companies who do this and they can do it extremely well.

So the keyword research and data is key to your market, my golden principle is never outsource the most crucial part, so for some of my clients, I say, well, you go to some of the best part of the market in a broader sense and we’ll go narrow it down and give you the best details because you'd hate to find out in six months through a misunderstanding you'd been in the wrong marketplace and it’s the thing that changes and evolves quickly and it’s the one that'll determine if you're spending your money correctly.

So you don’t have to like it, you just need to understand it. So when you're given a keyword research report, you can understand, well look, these keywords here are going to be the best one for the marketplace right now or look at the change in what it was three months ago or six months ago to how people are searching now because 30% of searches online are different—are new and different. So you’ve got make sure you're up to date. You can't rely on keyword research from three or six months ago and you're really pushing yourself just relying on it from a month ago, you’ve got to be something—you’ve got to be up on this every week, you've got to be checking your search indexes and even Google Analytics. Jump on Google Analytics, make sure it’s on your side and you'll be thanking me for a very, very long time!
 

A question that I get from clients all the time is how soon should I expect to see results? Well, the thing is with these search engines is that they're changing all the time. We can get results very, very quickly, like I mean within hours, within 24 to 72 hours, we can get some results in the search engines, but what happens is that, it’s a bleep because they may disappear for a little while.

What I usually tell my clients is, we put stuff out there, it bleeps, it might disappear for a few days and then it will come back usually within 30 days. Usually by 60 to 90 days, it’s stabilized, you’d be indexed. The search bots are really starting to rank you and obviously, the other part of that is if you're actually having people comment and participate and actually view your material, which is one of the secret knockout strategies that we can implement for you. That’s right! That’s a secret. Don’t tell anyone!

So if you hook me up, you call me, I’ll tell you the secret how you can have people view your material and increase your rank, side point. You can expect to see results usually within a few days to a few weeks. I usually tell clients 60 to 90 days because by 90 days it’s stabilized. Usually by 30 days you’ve known if you’ve got it right, but it all depends also on the strategy you're using. You're looking for a short-term strategy or a long-term strategy. If you're using pay per clicks or if we pay for advertising for you, you're going to get results pretty much within minutes, within hours we can results in Facebook advertising, pay per click advertising, Google ads, Bing—any method we can pay for advertising results are fast, but you better be willing to cough up with the money.

If you want a strategy that’s more organic, you're talking about a few weeks, really. Give it 30 days to really stabilize and get some quality. You can get things happening fast if you get my men to come in and create conversation online and that’s when you can really get some fabulous results. So my rule of thumb is 30 to 90 days to let it stabilize online and really create some traction.
 

So a question I get is—there are so many different social networks, so how do I know I’m using the right now, oh, what if I used my local market social network so there’s one just in your local area?

Well that’s fantastic because it’s local businesses, but you've got to understand what are the people on there, what are they doing, is it great because it’s building your reputation online, are you building a reputation with people online who you're also then engaging offline, are you attending the offline events? But if you're also engaging them online locally, which can be great for some businesses particularly if you have local professional services, but what about the ones who are interested and they might be across state? What about selling your products and services in other areas? How are you engaging them then?

And also if it’s local, well, are you engaging enough, if you're going to the extent and working creating posts and content in a local search network, why aren’t you taking that exact same content and putting it on all the other social networks. What we do is we take content and syndicate it to multiple social networks, so what works for you? Not just putting all of this effort and relying on one source.

So it’s great as local social networks are, don’t just rely on one social network. They make changes to their terms and policies all the time. So if their business goes down or they make a policy change and delete all of your post that can delete your business and reputation online. Syndicate, syndicate, syndicate—create what I call the big footprint online and you never have to worry about having your content taken there by one site because you're using hundreds of sites to syndicate your content.

So local social networks are great to find great local businesses, however you’ve got to look at how local businesses are engaging. This is the key. Write this down! How they are engaging on that social network and then determine if it’s right for you.
 

So a question I get is Ben I love what I've heard. You're really speaking my language and you connected to me. You really, really understand—it really, really shows me that you understand both sides. You understand what it’s like to be the customer and also about the importance of getting results because you’ve been burnt, you’ve lost money before in various advertising systems, campaigns, strategies—so how are you different? Well, the honest truth is that my company is very selective with who we work with because we offer a service guarantee and we standby our results.

I only work with people that I’m certain I can make an impact in their marketing online and offline. I’m certain that we can create a system.

So if you're lucky enough to be selected by us, what happens is, you'll get a hundred percent satisfaction guarantee that I will make it work. I will do whatever it takes to ensure you get results. You get live reporting, you get feedback, you get updates and you have communication direct with me, direct with the source all the time. You'll be knowing what we’re doing on a regular basis, so that way, you can act and for whatever reason, if you're not satisfied, I will make sure that I give to my competition or someone else you'll find who’s going to do a better job than me every piece of information that we have, our keyword research, access to the websites, I will even personally help you give them the information and train them on everything we did so they're aware and they can get your results.

But to date, that has not happened because of my commitment to making it work for you because at the end of the day, you're my best case study testimonial satisfaction because if I can't make you happy, I’m doing something wrong. So I need to make sure that you get results. That’s my difference. I’m not interested in doing this just for the money. I’m interested in the change and the impact it can make on your life and the life of those around you. That’s what makes online and offline marketing so good when you know what you're doing and that’s what I want to teach you because that’s what I love doing.

So hopefully that answers your question. Have fun!
 

Welcome to another Ben Versus Web knockout social media marketing tip and one of the questions that I get all the time is can I generate leads using social media or do I need to generate leads using social media?

Most people ask me that question and it’s because they want to see a return, which is wonderful. They get a clearer, they get a clear goal and the big fat answer is yes! If you do it right! If you create the right strategy for your social media campaign, you'll be generating an abundance of leads.

Like for example, we have the ability to use over 370 different types of social media networks, so how many leads could that generate you? We could do video marketing through our knockout video marketing campaign and we syndicate our videos to over a hundred different social media sites, not just one, not Facebook, not just Twitter—over a hundred different sites.

If you work with the right company like our company, you'll definitely generate leads online.

So I've just given you some wonderful tips and information about how you can use social media in your business and what I've got is I've got a series of 20 more videos and useful information that you can put into action right now. All you’ve got to do is put your name and email address and if you really want, your cell phone number on the fields beside this video, right over there and what will happen is you'll get access to these videos right now! And that you'll be able to understand and implement some wonderful strategies into your business.

So what you’ve got to do is go to www.benvsweb.com/free and what you’ll see is that website is coming up on this video right now and I look forward to seeing you there very, very soon. Have a wonderful day!
 

So another question I get is that, “I'm too busy on the phone, how can I really be busy on the web?”

Well, you’re busy on the phone which is a great thing for your business. However, you’ve got to be aware of your marketing strategies and that are you busy on the phone being effective and productive? And is it generating you sales? Or are you busy on the phone consuming your time in doing task that you could really say “Well hey, we’ve got to hold it for costumer service videos online right now” and what you can do is click there and they’ll answer your questions.

What are you doing on the phone? Are you qualifying your audience on the phone or are you using it—that to pre-sell and then sell?

How many steps could you drop-out? Are you on the phone 24 hours a day?

Because effectively what you can do with online is you can actually have your self like you’re on the phone; like this right now. I’m taking to you; you can be watching this 7 days a week, 24 hours a day; you’ll then going to come to me and ask me a different series of questions, and be much more interested. We filtered those results right here, so our fine conversation’s going to be a totally different dynamic.

So what I say to my clients is the best way to use the net and online marketing is to be able to filter and segment your audience. So you can remove a lot of the initial dancing that we do on the phone and actually create a relationship with hot prospect and also further the relationship with current costumers and clients. So that way you can stay in touch with them; keep communication and going with the answering their support.

Be able to communicate with them in a multi-dimensional campaign, really. So online advertising can keep your phone ringing with quality prospects.

It’s really not quantity. This is where people really get caught up—quantity or quality? Quality leads in prospects and clients come into your business; will win over on quantity, any day of the week. And the advantage of dealing online is we can set filters and hoops. Like—I'm sorry to tell you, not everyone is going to be able to work with me, nor do I want them. I’m very specific on the clients I work with; so should you. That’s how we can create these filters and these hoops online for clients to—as we say jump through, because I choose my clients; not my clients choosing me.

So, you can determine how busy you’re going to be online because—and how much you want to filter your clients, so it depends on how high you’d have to work the phone.

By the time people talk to me, they really want to work with me. I don’t have to sell them on the phone; they know they want to work with me—they’re auditioning to see if I want to take them on as a client.

So you can convert the process. Be busy on the phone trying to convince people to work with you or turn it around and make them chase you saying “Look, I really, really want to work with you. Can you please take me on?” big difference.

I hope that answers your question.
 

So a question I get is what stops businesses from reaching the potential of the social media? Well, a few things.

Let’s take the top three—they don’t understand why they're using social media nor how to use it. Secondly would be that they just have a friend or someone’s son or some young person set up their social media, not realizing that social media is their face online. Why companies spend a lot of money creating a brand, identity, entertaining clients online? But yet will have someone who’s got no idea what they're doing, create their online social media presence create websites for them. You'll have someone who’s got no idea what they're doing represent you online. That’s what damages businesses online. They figure that the person that they're syndicating content to or sharing themselves is a possible client.

So that’s why people look online and go, well, who is this person I’m dealing with. They find out great information. They find their family person, they find out they’ve got achievements, they find out they’ve got success. They find out they’ve got happy customers, but the other part is that they just use social media correctly and realize that social media is about being engaging and engaging with people that you watching this right now are a person and you want quality content and you want someone to listen to you. You're looking for a solution, hence you're using social media and various online resources to find a solution.

Howdy!

Welcome to one of the Ben versus Web’s knockout marketing question, so this is the Ask Ben session. One of the questions I get is from clients who have small business—small to medium sized business and they're kind of like, that’s all operated at that professional services person and they ask me, “Look, I’m just a small business. I’m under five employees. I’m just this one sole professional. Is social media even for me? Can I use it in my business?” And the resounding answer to that is yes you can use it! Yes, you should be using it because social media allows you to compete and play online like your big business.

It allows you to build relationships with people, it allows you and engage users, it generates leads, it generates sales. People will be talking about you and your competitors will be going, “How does he even do that?” So yes, even if you're a small business, you should be using social media because you'll be amazed at the number of leads and sales that social media can create in your business.

So I've just given you some wonderful tips and information about how you can use social media in your business and what I've got is I've got a series of 20 more videos and useful information that you can put into action right now. All you’ve got to do is put your name and email address and if you really want, your cell phone number on the fields beside this video, right over there and what will happen is you'll get access to these videos right now! And that you'll be able to understand and implement some wonderful strategies into your business.