Successful Product Launch Campaign Made Our Client Six Figures!
BenvsWeb worked with Hale Dwoskin from Sedona Training Associates to set up a product launch in only 14 days. The results were amazing: more than six figures worth of product sales for February 2011 – even though this was the first time Hale launched this type of digital product to his customers. (That is right! It was a digital product; no shipping, no packaging, all online…but it gets even better…)
This is the first page of a 4-step sales process that ran over a 7-day period. BenvsWeb set up the pages so they run through a perpetual sales process (Evergreen) and are connected to an auto-responder email sequence. This means that people can be introduced into the 7-day sales cycle at any point in time and they will be moved through the launch sequence as if it were happening right now. These sales pages are cookie activated and tracked; users need to view each sales page before they can advance in the sales sequence. Using this sales process resulted in over six figures worth of product being sold in February – that’s right: more than six figures! And it is possible that you will experience similar results.
If you want to know more about how this strategy can be implemented into your business, scroll to the bottom of this page and reserve your Free 15 minute consultation.
BenvsWeb Knows How To Attract The Right Traffic
What good are visitors on your site if nobody is buying? BenvsWeb knows how to find and attract visitors who already want your products and content.
Below are the results of a 9-day test marketing campaign we did for Hale’s movie Letting Go. Our strategic free viewing test brought more than 9,000 views within 24 hours, and more than 150 comments. This in turn resulted in thousands of dollars of product sales, with over $20,000 in sales from one weekend – and this was just a test!
We learned a lot from our free test viewing, refined the campaign and did it again…
However, this time we did it in knowing we could guarantee sales. Equally important, we determined that viewing the movie was costing Hale almost $1 per person. We saw this as unacceptable and jumped in to the ring to knock down Hale’s high video costs.
We built a custom video streaming solution using Amazon S3 and Cloudfront. The streaming is now faster, more reliable and 97% less expensive coming in at 3 cents per person to watch the movie for free. With the thousands of new viewers we’re attracting, you can see how that adds up quickly. BenvsWeb not only makes you money, we also help you save money too! We are selling a lot of product as a direct result of these free viewings, so this is definitely advertising money well spent.
Here are the rest of the statistics for a 3-month traffic campaign that BenvsWeb developed for www.lettinggo.tv: As part of the Marketing Strategy, BenvsWeb created the www.SedonaMethodCommunity.com, a community to foster increased interaction, satisfaction and awareness.
ABOVE: 130,000 visits resulted in 13,000 new members joining the website. This means that there are on average 1,400 new members per week with an average of 1,500 people returning to the website per day.
Remember, the community was not the major promotion, but rather a tool to enhance relationships with clients and prospective clients.
BELOW: Here is what happened with the main site, www.LettingGo.tv
BenvsWeb Builds Big Social Media Fan Bases
In this section, I will let the numbers speak for themselves. Below is a screenshot of The Sedona Method’s YouTube channel; these are the results created by BenvsWeb in only two months!
We know that the power of video is “sticky,” but for Hale, it was like glue. Hale’s YouTube traffic stayed on his websites from 4 to 9 minutes longer than any other traffic source. Sure seems like BenvsWeb knows how to get the right people looking at these videos…if they were the wrong people, and not interested in Hale’s products, they would just leave.
It took two months to generate 150,000 views on youtube, however the third month we generated 142,987 views in one month. There were 8,000 to 12,000 people watching our videos every day!
UPDATE 3.9 Million Channel Views on Youtube March 3rd 2011
We created a social media friend sharing campaign and this is what happened! But this was not the best thing that happened…
We asked people to share the website with their friends and 226 people shared with 19,342 people!
What About Sales?
Here are some proof shots of actual sales that have been generated over the last few months:
Above is one week’s worth of sales statistics for the new www.sedona.com website that we have created. These sales are the result of our efforts, further motivated by an email marketing campaign that, as you can see, has resulted in SALES – that equals money in the bank.
The campaign, which actually ran for the first 15 days of December, made much more money than what is shown – this is just a snap shot. You will also see that we have 218 new customers enquiries on top of the product sales for our physical and digital products.
Product Launch that resulted in more than $86,030.82 in sales:
More than $400,000 in sales from one website over 6 months.
BenvsWeb knows what it takes to generate sales online, and these strategies can be applied to your business.
The next step is to complete the form below and reserve your Free 15 Min Consultation.